Marketing budget to date

Actuals through Oct 31, 2026. Plan as of the Nov 10 update. Source: RL_Budget_2026.

Advertising left

$33,930

The only line with room. $26,500 still planned, $21,000 of it in November.

Marketing

$6,380 over

All of it is the $15,000 Sweetwater launch spend.

Travel

$9,135 over

Before the Nov 3 Sweetwater trip.

Trade show, net

$19,579

Against a $5,000 annual line.

AES share to invoice

$7,225

Half of $14,450, owed by IsoAcoustics and HEDD.

Sales and marketing, net

$15,323 under

On a $165,144 plan, after the AES share. $16,000 of that room is a plan change, not savings.

By line, January to October

Line	Full-year plan	Spent	Remaining	Planned Nov to Dec
Advertising	$63,568	$29,637	$33,930	$26,500
Marketing	$53,687	$60,067	-$6,380	$2,500
Travel	$40,235	$49,370	-$9,135	$5,115
Trade show	$5,000	$26,804	-$21,804	$0

Trade show is shown as posted. $7,225 of the October AES charge is recoverable, which brings it to $19,579.

What explains it

The marketing overrun is the $15,000 Sweetwater launch spend. It was approved but never in the forecast. Without it, marketing is $8,620 under.
AES cost $14,450 and partners cover half. Our net is $7,225. The share has not been invoiced yet.
Travel is over even after the plan was raised $4,500. $49,370 against $40,235.
The November advertising forecast was raised from $5,000 to $21,000 in the workbook today. Nothing is booked against it yet. It adds $16,000 to the plan, which is why sales and marketing moved from $677 over to $15,323 under. Spending to date has not changed.
The matched pair spiff is live with no budget. Nothing is booked to Spiff Commission this year.

What needs doing

Invoice IsoAcoustics and HEDD for the $7,225 AES share.
Fund the matched pair spiff from advertising or cost of sale. Marketing cannot take it.

Still open