A short welcome from Dave Hetrick before you dig into the 2026 dealer pricing, promo bundles, and brand assets below — what's new, what's running, and what's worth stocking right now.
Starting with the next production batch, every Royer SF-24 and SF-24V ships in our new wooden microphone box, replacing the aluminum box. Please update your product images and “what’s included” copy wherever you list these microphones. All three images below are free to download and use.
The new wooden boxReplaces the aluminum box on the SF-24 and SF-24V.Download full sizeSF-24 complete kitWooden box in the carrying case, with cable and mic sock.Download full sizeSF-24V complete kitWooden box in the carrying case, with power supply, cable and mic sock.Download full size
Now RunningDealer promotions.
Limited-time, MAP-protected dealer bundles backed by national advertising. New promotions go live throughout the year — check this section before placing your next order.
Promo WindowHoliday promotions run November 3 – December 31, 2026.Free FlexBar with every R-10, R-12 and R-121 matched pair; buy 2 UTEQ-500 and save 20% (4-pair minimum). The October dBooster offer is extended: buy-in through November 15. Keep selling while your promo stock lasts.Holiday 2026
Carry the studios' favorites — Royer ribbon microphones and Undertone Audio outboard — under a single dealer agreement. 30% margin on products you stock, 20% on products you don't, MAP-protected pricing, and direct factory support.
30% margin on stocked products, 20% on non-stocked; up to 41% on select stocked accessories
MAP enforcement on all online and in-store advertised pricing
Net-30 terms available after credit approval
Factory training, demo program, and co-op marketing support
Direct artist relations & in-store event placement
Brand 01 · Microphones
The modern standard in ribbon microphones. Burbank-built, hand-tuned, and the first call on guitar cabinets, brass, drum overheads, and orchestral sessions worldwide. From the workhorse R-10 to the tube-driven SF-24V flagship.
Holiday 2026 Promotion · Free FlexBar with Matched PairsNov 3 – Dec 31
R-10-MP, R-12-MP and R-121-MP — a free FlexBar ($279 MAP value) ships with every matched pair ordered, at no cost to you. Add it to your PO as a zero-cost line.
Extended to November 15 — the October dBooster offer still applies: a free dBooster (R-DB20) with every single R-121 and a free dBooster2 (R-DB22) with every SF-12 ordered through November 15. Single units only.
Keep selling the offer while your promo stock lasts. Matched pairs already in your inventory are covered by credit memo or scanback. See promotion details
MAP · Minimum Advertised Price
Stocking · Dealer cost on products you stock
Non-Stocking · Dealer cost on products you do not stock
Margin · Calculated on MAP
Model
Description
MAP
Stocking
Non-Stocking
R-10 Series · Workhorse Ribbon
R-10UPC 00850035900178
Mono ribbon microphone with large 2.5-micron ribbon element.
$649.00
$454.3030% margin
$519.2020% margin
R-10-MPUPC 00850035900185
Matched pair of R-10 ribbon microphones (2.5-micron element). + Free FlexBar · Nov 3 – Dec 31
$1,298.00
$908.6030% margin
$1,038.4020% margin
R-12 Series · Active Ribbon
R-12UPC 00850035900796
Mono active ribbon, built-in windscreen, internal shock mount, 15 dB pad, high-pass filter.
$949.00
$664.3030% margin
$759.2020% margin
R-12-MPUPC 00850035900802
Matched pair of R-12 active ribbons with windscreen, shock mount, pad, and HPF. + Free FlexBar · Nov 3 – Dec 31
$1,898.00
$1,328.6030% margin
$1,518.4020% margin
R-121 · The Modern Classic
R-121UPC 00850035900017
Mono ribbon with large 2.5-micron element, nickel finish.
$1,599.00
$1,119.3030% margin
$1,279.2020% margin
R-121-MPUPC 00850035900031
Matched pair of R-121 ribbon microphones, nickel finish. + Free FlexBar · Nov 3 – Dec 31
Boutique American outboard built around the legendary UnFairchild 670MKII — a meticulous, ground-up reimagining of the Fairchild circuit. Hand-wired tube compressors, mic preamps, EQs, and discrete summing for the world's most demanding rooms.
UnFairchild 670MKII
Vari-Mu Tube Comp
UNFa-1
UnFairchild Add-On
MPDI-4
Quad Preamp / DI
UTEQ-500
500-Series 3-Band EQ
Pyra-sum
Passive Summing
GB Tracker II
Re-Amp Tracker
Satellite
Active Ribbon Mic
Vari-Cap
Recording Guitar Cable
Limited Availability · Ships September
The UnFairchild 670MKII and MPDI-4 will not be available until September. Only 50 of each will be produced, and most are already sold. Please place pre-orders now to ensure your allocation. Payment will not be due until the products ship.
Holiday 2026 Promotion · Buy 2 UTEQ-500, Save 20%Nov 3 – Dec 31 · 4-pair minimum
UTEQ-500 Pair — two modules at $2,399.99 MAP, 20% off and $600 in customer savings. Margin held whole: stocking cost $1,679.98 per pair (see the UTEQ-500 Pair line below).
Minimum order: 4 pairs (8 units).
Product
Description
MAP
Stocking
Non-Stocking
UnFairchild 670MKIIUPC 850063077019
Painstaking recreation of the legendary Fairchild 670 vari-mu tube compressor/limiter circuit.
$11,999.00
$8,399.3030% margin
$9,599.2020% margin
UNFa-1UPC 850063077026
Add-on module for the UnFairchild 670M MkII vari-mu tube compressor/limiter.
$2,499.99
$1,749.9930% margin
$1,999.9920% margin
MPDI-4UPC 850063077002
Four individual microphone preamp / DI circuits housed in a single 1RU chassis.
$4,499.00
$3,149.3030% margin
$3,599.2020% margin
GB Tracker IIUPC 850063077033
Combination instrument preamp and re-amplifying device.
$999.99
$699.9930% margin
$799.9920% margin
SatelliteUPC 850063077132
Mono active ribbon microphone with built-in windscreen, internal shock mount, 15 dB pad, and high-pass filter.
$299.99
$209.9930% margin
$239.9920% margin
UTEQ-500UPC 850063077118
500-series 3-band parametric equalizer with range switching on the mid band.
$1,499.99
$1,049.9930% margin
$1,199.9920% margin
UTEQ-500 Pair
Holiday promo, Nov 3 – Dec 31: two UTEQ-500 modules, 20% off the pair. Margin held whole. 4-pair minimum. Save $600
$2,399.99
$1,679.9830% margin
$1,919.9820% margin
Vari-CapUPC 850063077088
Premium guitar cable optimized for recording.
$149.99
$104.9930% margin
$119.9920% margin
Pyra-sum
Passive summing mixer featuring four discrete stereo summing busses.
$2,499.99
$1,749.9930% margin
$1,999.9920% margin
GB Rack KitUPC 850063077095
Rackmount kit for the GB Tracker II.
$99.99
$69.9930% margin
$79.9920% margin
Brand 01 · Add-OnRoyer Accessories
In-line signal boosters, shock mounts, mic mounts, and pop screens. The high-attach items every studio adds to a Royer order — and several SKUs carry an elevated dealer margin of up to 41%. Microphone bundles, replacement and extension cables, wooden boxes and mic socks are listed below at a single dealer cost.
Item
Description
MAP
Stocking
Non-Stocking
R-DB20UPC 00850035900239
"dBooster" in-line signal booster.
$199.00
$129.3535% margin
$159.2020% margin
R-DB22UPC 00850035900000
"dBooster2" two-channel in-line signal booster with DIs.
$349.00
$226.8535% margin
$279.2020% margin
SM-21UPC 00850035900390
"AxeMount" dual microphone mount for R-121 / 57-style dynamic mics.
$59.99
$35.0042% margin
$47.9920% margin
FlexBarUPC 00850035900512
FlexBar dual microphone adjustable utility bar.
$279.00
$195.3030% margin
$223.2020% margin
RSM-SS1UPC 00850035900208
"Sling-Shock" suspension shock mount for R-121, R-122, R-122V, SF-12.
$299.00
$209.3030% margin
$239.2020% margin
RSM-SS24UPC 00850035900215
"Sling-Shock" suspension shock mount for SF-2, SF-24, SF-24V.
$349.00
$244.3030% margin
$279.2020% margin
RSM-SS251UPC 00850035900222
"Sling-Shock" suspension shock mount for ELAM 251, U-47, U-87, etc.
$399.00
$279.3030% margin
$319.2020% margin
PS-101UPC 00850035900192
Metal pop screen with gooseneck attachment.
$69.00
$48.3030% margin
$55.2020% margin
Bundles
R-10-dB20-BNDLUPC 00850035900413
R-10 bundled with R-DB20 dBooster in-line signal booster.
$799.00
$559.3030% margin
—
R-10-MP-DB22-BNDL
Matched pair of R-10s bundled with one R-DB22 dBooster2.
$1,598.00
$1,118.6030% margin
—
R-121-BNDLUPC 00850035900420
R-121 bundled with RSM-SS1 Sling-Shock.
$1,748.00
$1,223.6030% margin
—
R-121-MP-BNDLUPC 00850035900437
R-121 matched pair bundled with two RSM-SS1 Sling-Shocks.
$3,496.00
$2,447.2030% margin
—
R-122 MKII-BNDLUPC 00850035900444
R-122 MKII bundled with RSM-SS1 Sling-Shock.
$2,148.00
$1,503.6030% margin
—
R-122 MKII MP-BNDL
R-122 MKII matched pair bundled with two RSM-SS1 Sling-Shocks.
$4,296.00
$3,007.2030% margin
—
Cables
CS18UPC 00850035900260
Complete 18 ft SF-12 cable assembly (5-pin cable and splitter).
$170.00
$119.0030% margin
—
CS25UPC 00850035900277
Complete 25 ft SF-24 cable assembly (5-pin cable and splitter).
$196.00
$137.2030% margin
—
YC18UPC 00850035900369
SF-12 / SF-24 "Y" splitter cable.
$70.00
$49.0030% margin
—
MC18UPC 00850035900307
18 ft 5-pin SF-12 microphone cable.
$100.00
$70.0030% margin
—
MC25
25 ft 5-pin SF-24 microphone cable.
$135.00
$94.5030% margin
—
EXC-50UPC 00850035900321
50 ft 5-pin SF-12 / SF-24 extension cable.
$150.00
$105.0030% margin
—
EXC-100
100 ft 5-pin SF-12 / SF-24 extension cable.
$250.00
$175.0030% margin
—
MCSFV-25
25 ft 7-pin SF-24V microphone cable.
$210.00
$147.0030% margin
—
EXCSFV-50
50 ft 7-pin SF-24V extension cable.
$315.00
$220.5030% margin
—
EXCSFV-100
100 ft 7-pin SF-24V extension cable.
$420.00
$294.0030% margin
—
MCRV-25
25 ft 7-pin R-122V microphone cable.
$135.00
$94.5030% margin
—
EXCRV-50
50 ft 7-pin R-122V extension cable.
$185.00
$129.5030% margin
—
EXCRV-100
100 ft 7-pin R-122V extension cable.
$255.00
$178.5030% margin
—
Mounts, Boxes & Mic Socks
RM-10
Microphone swivel mount for R-10.
$25.00
$17.5030% margin
—
MIC BOX 1
Wooden microphone box for R-121.
$50.00
$35.0030% margin
—
MIC BOX 2
Wooden microphone box for R-122 and SF-12.
$60.00
$42.0030% margin
—
MS-1
Mic sock for R-121, SF-2, SF-24, SF-24V. Minimum order 3.
$10.00
$7.0030% margin
—
MS-2
Mic sock for R-122, R-122 MKII, R-122V, SF-12. Minimum order 3.
$10.00
$7.0030% margin
—
MS-3
Mic sock for R-10. Minimum order 3.
$10.00
$7.0030% margin
—
MarketingBrand assets.
Dealer-approved logos, hi-res product photography, lifestyle imagery, copy, and spec sheets — organized in two Google Drive folders. Use them across your storefront, in-store signage, social, e-commerce listings, and print.
Use these assets only on pages and listings where you actively sell Royer Labs and / or Undertone Audio products. Do not modify the logos, alter brand colors, or imply unaffiliated endorsements. Co-op approval is available for paid placements — email davehetrick@royerlabs.com with the creative and the channel before launch.
The ProgramWhy partner.
A straightforward dealer agreement, MAP-protected pricing, and active factory support — designed for the kind of retailers studios actually trust.
01
Protected margin
30% margin on products you stock and 20% on products you don't, with select stocked accessory SKUs reaching 35–42%. MAP policy enforced across both online and brick-and-mortar channels.
02
Demo program
Demo units available at deeper discount for qualifying showrooms. Includes flagship R-121, SF-24, and UnFairchild 670MKII units that drive in-store traffic.
03
Net-30 terms
Net-30 terms available after credit approval. Opening orders ship pre-pay or credit card; account terms unlock with established history.
04
Factory training
Direct access to Royer and Undertone product specialists. Quarterly training calls, certification, and dealer-only collateral.
05
Co-op marketing
Co-op funding tied to verified dealer purchases. Use for in-store events, video content, demo days, or trade show appearances.
06
Artist relations
Dealer-driven artist program — refer producers and engineers in your market and earn pass-through commissions on artist-grade orders.
